Cristina Balanzo
Opinion
20 July 2023
•
Walnut Unlimited’s Dr Cristina de Balanzo served on the 2023 Brand Purpose jury for the Global WARC Awards for Effectiveness. Here she explores how the success of brands that take a stand and show courage should reassure future entrants that taking risks pays off.
Opinion
02 August 2021
•
The Grand Prix winner of the 2021 Creative Effectiveness Lions, Nike’s Dream Crazy proves that successful brands are the ones that can appeal to our needs as human beings, writes Walnut’s Cristina Balanzo.
